Shanghai Disneyland may hinge on acceptance of the Disney Channel

| | Comments (0) | TrackBacks (0)

I had a long meeting tonight with a Disney representative in Beijing on a completely unrelated matter to the rumors of a Disneyland in Shanghai. But yet, I couldn't help but inquire. What's happening?

He didn't shed too much light on the situation for me, but said, in his view, that having a Disneyland open by 2010 is overly optimistic, at best. He said the Shanghai Municipal Government and Disney have already reached an agreement to move forward with a theme park, and that agreement has been given Beijing's blessing. But Disney refuses to move forward unless the central government allows the broadcast of the Disney Channel, and so far, it has refused.

The Disney Channel would be vital to securing (indoctrinating?) a young fan base of Disney characters. I have read (sorry, no link, as I can't recall where I read it) that many in Hong Kong were only familiar with Mickey Mouse, as they had not grown up with the other Disney characters such as Snow White, Goofy, Donald Duck, and others. The Disney Channel would go a long way towards rectifying that.

Of course, permitting Disney to broadcast images of Americana 24/7 to impressionable children might be too much for the folks inside Zhongnanhai.

Categories

0 TrackBacks

Listed below are links to blogs that reference this entry: Shanghai Disneyland may hinge on acceptance of the Disney Channel.

TrackBack URL for this entry: http://www.zhongnanhaiblog.com/cgi-bin/mt/mt-t.cgi/173

Leave a comment

About this Entry

This page contains a single entry by Cam published on December 7, 2007 7:39 PM.

Mickey and Minnie to touch down in China's entertainment capital was the previous entry in this blog.

Edwin Maher controversy: which side is more balanced? is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Powered by Movable Type 4.0