UPDATED: New MSN campaign draws anger in China

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BEIJING - A friend of mine passed this along this morning:

In the morning, I logged in to MSN as usual. More than 10 friends of mine sent me this "bad news" and wanted me spread it to as many people as possible:
广东惠州三中领导捐款秀.先用摄象机拍摄了领导捐钱的画面,最后又把钱全部拿出来.甚至给每个学生发点钱叫他们去捐录影,录影完后领导又去把钱拿出来.大家多转发.好把这种人渣败类领导给找出来处罚.弄虚做假.误人子女.师德败坏.看见的请多多转发,依靠网络监督这种有损公共道德的做假行为!本校学生偷拍
The leader of No.3 Middle school in Huizhou, Guangdong Province has "directed" a show of donation. He asked staff to video tape him and some other leaders of the school donating money. After the video had been taken, he and his co-workers took back all the money they donated. Not only that, they gave some money to each student and asked them to donate it on tape. Afterwards, the money was returned.
My friends said, let's spread this ugly image of this school leader! Use the internet as media supervision tool, to criticize this behaviour!

You can watch the video shot by the students here.

UPDATE (1:48pm Beijing Time):

Thanks to cat for filling us in on the story in the comments section. We learned how quickly rumors can spread when people began predicting an earthquake between 10pm and midnight on the day of the Sichuan quake. Looks like this story may just be a rumor, as well.

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4 Comments

cat said:

Appearances can be deceiving and "forward this to all your friends messages" are almost always wrong. Southern Metropolis News checked the rumor as soon as it appeared - and found it to be false. The event was staged, but the donations were real. Last Thursday, the school collected 112,979 yuan. Local media didn't have a record of the event so the school agreed to repeat the donation event on Friday. A bad idea, perhaps - and dubious media ethics, but it seems that the school really did give the money.

Jean-Marie said:

You might want to change the title of this piece - I thought people were angry about MSN's fundraising campaign, which would have been rather puzzling.

Balboa said:


Kind of like the three torchbearers on CCTV. Whatever happened to making quiet donations to worthy causes? Do we really need to see stars, officials or "higher-ups" stick a note into a box under varying degrees of spotlights before we can decide to do it for ourselves? Or is there some other reason they want to pose for the cameras in tragic situations like this one?

Enlighten me.

cc said:

You have to say that sometimes these so-called media people are just annoying.

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This page contains a single entry by Cam published on May 19, 2008 12:14 PM.

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